MRM // McCann, Group Director Social Media & Search
MAR 2021 - TODAY

  • Overall administrative and operational leadership of the social media offerings at MRM.

  • Leading a multinational and cross-disciplinary team.

  • Clients: Cadillac & Chevrolet Europe, Hankook, Heel, Kia, Mastercard, Merck, Nio, Samsung, Schär Glutenfrei, Thomy and Verizon.

MRM // McCann, Director Social Media & Search
OCT 2018 - FEB 2021

  • Self-responsible management of the social media unit at McCann Worldgroup in Germany, located in Frankfurt.

  • Leadership of a multinational team of over 20 members.

  • Expansion and development of the customer and service portfolio.

  • Clients: Aldi Nord, Cadillac & Chevrolet Europe, Cisco, Glücksspirale, Microsoft, Nokian, Opel Deutschland, Opel International, Santander, StanleyBlack&Decker, Starbucks and Zurich.

MRM // McCann, Teamlead Social Media & Search
SEP 2016 - SEP 2018

  • Successful acquisition and expansion of the social media unit through the acquisition of new clients.

  • Expansion of the service offerings in the areas of paid social & performance, influencer marketing, and content marketing.

  • Acquisition and retention of new team members to strengthen and expand the social media unit.

  • Networking and consolidation of the social media offerings within the agency group as a cross-disciplinary service.

  • Clients: Cadillac & Chevrolet Europe, Mastercard, Opel and s.Oliver.

MRM // McCann, SEO Consultant
SEP 2012 - AUG 2016

  • Responsibility for the search engine optimization of all worldwide Opel websites with a focus on traffic and lead generation.

  • Evaluation and success measurement through web analytics and SEO tools such as Searchmetrics, Sistrix, Google Search Console, Keyword Planner, SEMrush, and ScreamingFrog.

  • Development of content based on keyword research and social listening using tools like Talkwalker and Brandwatch.

  • Clients: Cadillac & Chevrolet Europe, L'Oréal, Maybelline and Opel.

Wunderman, Junior SEO Manager
JAN 2011 - NOV 2012

  • Ongoing search engine optimization for the websites of Jaguar and Land Rover in Germany.

  • Development of campaign and activation concepts.

  • Development and creation of wireframes and prototypes using Axure, OmniGraffle, and MS Visio.

  • Creation and implementation of tracking concepts and web analytics setups.

  • Clients: Deutsche Bank, Jaguar, Land Rover, KUKA, Lufthansa, Microsoft and Miles&More.

1&1 Internet AG, Manager SEO & SEA
OKT 2009 - DEZ 2010

  • Establishment of the 1&1 Search Engine Service for small and medium-sized customers of 1&1 Internet AG in the field of SEO and SEA.

  • Training and instruction of the new team for the 1st and 2nd level support for the 1&1 search engine service.

  • Further development of the technical and content offering in collaboration with the dedicated product management.

  • Clients: Over 600 small and medium-sized enterprises.

Helicopter Group, Online Marketing Manager
OKT 2009 - DEZ 2010

  • Apprenticeship as Kaufmann für Marketingkommunikation followed by employment at a full-service advertising agency in Frankfurt.

  • Initially, a broad range of responsibilities including client consultation, strategy, production, print, and trade shows, with later focus on online marketing.

  • Establishment, maintenance, and activation of the agency's own online store for designer furniture.

  • Consultation and support of agency clients regarding website management, traffic generation, SEO, and SEA.

  • Clients: CleverFit, Fitness First, Severin Mode Würzburg, Stadtwerke Eberswalde and Suzuki.